Before you start
IMPACT: questions and answers
For founders and marketing, sales and customer success leads. The decision: does IMPACT fit our team before we use it?
IMPACT is a free set of eight B2B positioning tools built by Shashwat Ghosh at Helix GTM Consulting. Every tool runs in your browser or through MCP in Claude, ChatGPT, Cursor, VS Code and Windsurf with no sign in, no AI model calls, and no storage of what you enter.
What is IMPACT built on?
IMPACT is Shashwat Ghosh's positioning methodology. These tools draft each IMPACT step from what you type, and IMPACT Full Audit gives an input completeness score out of 100. The IMPACT positioning check at positioning.gtmhelix.com reviews your team's own view of its positioning across six phases. Open the IMPACT positioning check (separate app).
Who is IMPACT for?
- For
Founders and CEOs
Decide which market to anchor in and which claim only you can make.
- For
Product marketers
Map the real alternatives and tie your value to the buyer's job before you rewrite your messaging.
- For
Sales and revenue leaders
Know who will champion you inside an account and carry the message into every channel.
Cost, privacy and how it works
What is IMPACT?
IMPACT is a free web app and AI connector for CMOs and marketing teams, with eight positioning tools built on Shashwat Ghosh's IMPACT framework. Describe your product, buyers and rivals, and each tool returns a structured positioning draft with hypotheses to test, or a full audit. To use it in Claude, ChatGPT, Cursor, VS Code or Windsurf, add https://impact.gtmhelix.com/mcp; you do not need to sign in.
Is IMPACT free, and do I need an account?
It is free, and you need no account and no sign in. Use the tools in your browser here, or add them as a connector to Claude, ChatGPT, Cursor, VS Code or Windsurf.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the IMPACT code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes its reply around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.
How do I use IMPACT in Claude?
In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it IMPACT, paste https://impact.gtmhelix.com/mcp and leave the sign in fields empty. The Use it in Claude, ChatGPT or Gemini page also covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf.
Who built it?
Shashwat Ghosh, Co-Founder and Fractional CMO of Helix GTM Consulting, founded in 2022 in Bengaluru. He has 24+ years in B2B and 10+ years of fractional experience, and created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.
Why do some answers look like templates?
Several tools return a structured plan with [placeholders] where your inputs did not give a fact. When an answer shows a benchmark, target, rate, weight or other figure you did not supply, it is labelled "Example figure: replace with your own". Figures calculated from your inputs are not labelled. Suggested lengths, timings and counts are marked as suggestions. Replace every example and placeholder before you use the result.
Can I call the tools from my own code?
Yes. Send POST https://impact.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The Docs page lists every field. Please keep to the rate limit of 30 requests per minute.
Is the source code public?
Yes, at https://github.com/shashwatgtm/impact-mcp under the MIT licence. The npm package @shashwatgtmalpha/impact-mcp runs these tools locally; it can lag behind this site until a new version is published.
Who is IMPACT not ideal for?
It is not ideal for teams that need buyer research done for them, because IMPACT structures your positioning as hypotheses and you test them with buyers. It is not ideal for anyone who needs live competitor data, because the tools do not look anything up. They work from what you type about your market and rivals, and anything they add themselves (such as common complaints in a category) is marked as something to check with buyers. It is also not ideal for teams that need a saved history, because answers are not stored, so save each draft wherever you keep your positioning work.
How do I report a problem?
Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/impact-mcp/issues.
How to read the answer
The answers above explain how IMPACT structures positioning across six fixed steps, why missing facts appear as bracketed placeholders or labelled example figures, and how your inputs are dropped immediately after the response is built.
What to do next
- Founder: Open Full Audit or Identify Champions from the home page, test it with the example, and run it with your own buyer and product details.
- CEO: Confirm the privacy and no-storage rules here, then share IMPACT with your marketing and sales leadership team.
- CMO: Connect IMPACT in your assistant and run the six positioning steps in order before rewriting your website or pitch deck.
- CRO: Use Map Alternatives, Pinpoint Value, and Translate Execution to align sales talk tracks with your positioning.
- Demand generation head: Run Craft Message and Translate Execution to turn your positioning into channel-specific copy.
Why come back
Come back when you need to check how the six IMPACT steps connect, verify privacy details, or re-run your positioning after a product or market shift. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.
Built by
Shashwat Ghosh
Co-Founder and Fractional CMO, Helix GTM Consulting
- 24+years in B2B
- 10+years fractional
- 6+rebrands
- VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
- VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- Top 30 PLG creators worldwide
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
- Most Admired Marketing Leaders 2025 (CMO Asia)
Choose your app
Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.
Connector setup guides · Skills package setup guide · Find the skills on skills.sh