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GTM Alpha
IMPACT · tool 4 of 8

Pinpoint Value

Generate value proposition with quantification and proof points

How do I run Pinpoint Value in my browser?

Required: Target customer, Key outcome, Unique capability. Fields marked optional can be left empty.

Your product/company name

Product category

Who you serve (e.g., "B2B sales teams")

The main result customers achieve

What you do that others cannot/don't

Optional: Any customer results data (e.g., "40% faster, 3x pipeline")

How do I use Pinpoint Value from Claude?

Connect IMPACT once (see Connect), then ask in plain words. A prompt built from the tested example:

Use IMPACT's Pinpoint Value tool. target customer: Clinic operations directors; key outcome: Fewer no-shows; unique capability: Automated two-way SMS reminders; product name: ClinicFlow; customer metrics: no-shows down 30% in 3 months.

MCP tool name: impact_pinpoint_value. REST: POST https://impact.gtmhelix.com/api/tools/impact_pinpoint_value (see Docs).

How does Pinpoint Value work?

It applies fixed rules in the IMPACT code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server run the same function, so the same input gives the same answer in both.

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