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IMPACT documentation

The MCP address, the REST API behind the web forms, and every field of all 8 tools.

MCP server

REST API (used by the web forms)

Send POST https://impact.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The answer is JSON: {"ok": true, "tool": "...", "title": "...", "text": "..."}, where text is the same Markdown the MCP tool returns. The endpoint calls the same server code as the MCP address.

curl -s -X POST https://impact.gtmhelix.com/api/tools/impact_get_framework \
  -H "Content-Type: application/json" \
  -d '{"input": {"focus_phase": "all"}}'

Tool reference

Generated from the server's own input schemas on 25 September 2026.

IMPACT Framework Guide impact_get_framework

Get complete IMPACT framework methodology with phase-by-phase guidance Open the form.

FieldTypeRequiredAllowed valuesMeaning
focus_phasestringnoidentify, map, pinpoint, anchor, craft, translate, allOptional: specific phase to focus on (identify/map/pinpoint/anchor/craft/translate)

Identify Champions impact_identify_champions

Generate champion hypotheses from company/product context - no blanks, actionable insights Open the form.

FieldTypeRequiredAllowed valuesMeaning
company_namestringnoYour company name
product_descriptionstringyesWhat your product does (1-2 sentences)
problem_solvedstringyesThe core problem you solve
target_company_typestringnoType of companies you target (e.g., "Series B SaaS", "Enterprise manufacturing")
price_pointstringnoOptional: ACV range (e.g., "$50K-100K")

Map Alternatives impact_map_alternatives

Analyze competitive landscape and find positioning whitespace Open the form.

FieldTypeRequiredAllowed valuesMeaning
your_productstringyesWhat your product does
categorystringyesYour product category (e.g., "Sales engagement", "Data platform")
competitorslist of stringsnoList of competitor names
competitor_weaknessesstringnoOptional: Known competitor weaknesses or customer complaints
your_strengthsstringnoOptional: What you do better than competitors

Pinpoint Value impact_pinpoint_value

Generate value proposition with quantification and proof points Open the form.

FieldTypeRequiredAllowed valuesMeaning
product_namestringnoYour product/company name
categorystringnoProduct category
target_customerstringyesWho you serve (e.g., "B2B sales teams")
key_outcomestringyesThe main result customers achieve
unique_capabilitystringyesWhat you do that others cannot/don't
customer_metricsstringnoOptional: Any customer results data (e.g., "40% faster, 3x pipeline")

Anchor Market impact_anchor_market

Select beachhead market with scoring and TAM/SAM/SOM framework Open the form.

FieldTypeRequiredAllowed valuesMeaning
product_descriptionstringyesWhat your product does
potential_segmentslist of stringsnoList of potential market segments (e.g., ["Mid-market SaaS", "Enterprise Finance", "SMB Retail"])
current_customersstringnoOptional: Description of your current/best customers
average_deal_sizestringnoOptional: Your ACV (e.g., "$50K")
sales_cyclestringnoOptional: Typical sales cycle length

Craft Message impact_craft_message

Build positioning statement and message hierarchy with variations Open the form.

FieldTypeRequiredAllowed valuesMeaning
product_namestringnoYour product name
target_customerstringyesTarget customer description
customer_needstringnoThe need or opportunity they have
product_categorystringnoYour product category
key_benefitstringyesPrimary benefit/reason to buy
competitorstringnoPrimary alternative/competitor
differentiationstringyesYour unique differentiation

Translate Execution impact_translate_execution

Adapt positioning for specific channels and touchpoints Open the form.

FieldTypeRequiredAllowed valuesMeaning
positioning_statementstringyesYour core positioning statement
target_customerstringyesTarget customer profile
key_benefitstringyesPrimary benefit
channelslist of stringsnoChannels to optimize for (e.g., ["website", "linkedin", "email", "sales_deck"])
product_namestringnoYour product name

IMPACT Full Audit impact_full_audit

Complete positioning audit with scoring and recommendations Open the form.

FieldTypeRequiredAllowed valuesMeaning
company_namestringnoYour company name
product_descriptionstringyesWhat your product does
target_customerstringyesWho you serve
problem_solvedstringyesThe problem you solve
key_differentiationstringnoWhat makes you unique
competitorslist of stringsnoMain competitors
current_positioningstringnoOptional: Your current positioning statement or tagline
customer_feedbackstringnoOptional: What customers say about you