IMPACT docs

REST API (used by the web forms)

Send POST https://impact.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The answer is JSON: {"ok": true, "tool": "...", "title": "...", "text": "..."}, where text is the same Markdown the MCP tool returns. The endpoint calls the same server code as the MCP address.

curl -s -X POST https://impact.gtmhelix.com/api/tools/impact_get_framework \
  -H "Content-Type: application/json" \
  -d '{"input": {"focus_phase": "all"}}'

• Errors: 400 with errors (missing or invalid fields), 404 for an unknown tool, 405 for methods other than POST, 413 above 32,000 bytes, 422 when the tool itself refuses the input (ok is false and error holds the tool's message), 429 when the rate limit is reached, 500 if the tool fails.
• Limits: 30 requests per minute per IP address, up to 32,000 bytes for the whole request, up to 6,000 characters for each top level text field and up to 50 items for each top level list.
• Forms without JavaScript post application/x-www-form-urlencoded and get an HTML page back.
• Inputs and answers are not stored, and the input is not logged (see Privacy).

Tool reference

Generated from the server's own input schemas, version 2.2.27.

Identify Champions

impact_identify_champions

Helps you decide who inside the buyer will push for you. You give what your product does and the problem it solves, plus optional company name, target company type, price point and sector. You get hypotheses for the champion, the economic buyer, the technical influencer, commercial and control reviewers and daily users, warning signs of an anti champion, a path to develop the champion and what to give them. These are roles to test, not named people. See what it does.

Pinpoint Value

impact_pinpoint_value

Helps you decide what you can claim that buyers will believe. You give your target customer, the main outcome they get and what you do that others do not, plus optional product name, category, customer results and business model. You get value statements in three versions, a value matrix for your own figures, proof points ranked from customer results to social proof, versions for different audiences and channels, and questions to test the value. See what it does.

Craft Message

impact_craft_message

Helps you decide what your core message is, and how to test it. You give your target customer, the key benefit and what sets you apart, plus optional product name, customer need, category, main competitor and business model. You get a positioning statement (full and one sentence), a message hierarchy from tagline to three supporting pillars, versions for different audiences, objection handling and ways to test the message. It writes from your own words, in whole sentences. See what it does.

IMPACT Full Audit

impact_full_audit

Helps you decide whether your positioning is working and what to fix first. You give what your product does, your target customer and the problem you solve, plus optional company name, differentiation, competitors, current positioning, customer feedback and business model. You get a positioning audit: an input completeness score for each IMPACT step, the proof you already have, your current positioning checked in words, a recommended positioning with tagline options, a 30 day action plan and the measures to track. The score measures how complete your inputs are, not how strong your positioning is. See what it does.