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GTM Alpha
IMPACT · tool 6 of 8

Craft Message

Build positioning statement and message hierarchy with variations

How do I run Craft Message in my browser?

Required: Target customer, Key benefit, Differentiation. Fields marked optional can be left empty.

Your product name

Target customer description

The need or opportunity they have

Your product category

Primary benefit/reason to buy

Primary alternative/competitor

Your unique differentiation

How do I use Craft Message from Claude?

Connect IMPACT once (see Connect), then ask in plain words. A prompt built from the tested example:

Use IMPACT's Craft Message tool. target customer: Clinic operations directors; key benefit: Fewer no-shows; differentiation: Two-way SMS with instant rescheduling; product name: ClinicFlow; competitor: manual phone reminders.

MCP tool name: impact_craft_message. REST: POST https://impact.gtmhelix.com/api/tools/impact_craft_message (see Docs).

How does Craft Message work?

It applies fixed rules in the IMPACT code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server run the same function, so the same input gives the same answer in both.

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