What are the 8 IMPACT tools?
Each tool has its own page with a form. Fill it in, run it, and read the result on the same page.
| Tool | What you give it | What you get back |
|---|---|---|
| IMPACT Framework Guide | Any details you have; every field is optional | Get complete IMPACT framework methodology with phase-by-phase guidance |
| Identify Champions | Product description, Problem solved | Generate champion hypotheses from your company and product context |
| Map Alternatives | Your product, Category | Analyze competitive landscape and find positioning whitespace |
| Pinpoint Value | Target customer, Key outcome, Unique capability | Generate value proposition with quantification and proof points |
| Anchor Market | Product description | Select a beachhead market: keyword-based segment scores and a TAM/SAM/SOM framework whose preset figures are labelled for you to replace |
| Craft Message | Target customer, Key benefit, Differentiation | Build positioning statement and message hierarchy with variations |
| Translate Execution | Positioning statement, Target customer, Key benefit | Adapt positioning for specific channels and touchpoints |
| IMPACT Full Audit | Product description, Target customer, Problem solved | Complete positioning audit with scoring and recommendations |
Who is IMPACT for?
- For
Founders and CEOs
Decide which market to anchor in and which claim only you can make.
- For
Product marketers
Map the real alternatives and pin value to a buyer's job before rewriting messaging.
- For
Sales and revenue leaders
Know who will champion you inside an account and carry the message into every channel.
Who is IMPACT not ideal for?
- Teams that need buyer research done for them: IMPACT structures your positioning as hypotheses, and you test them with buyers.
- Anyone who needs live competitor data: the tools look nothing up and use only what you type about your market and rivals.
- Teams that need saved history: nothing is stored, so keep each draft where you keep your positioning work.
How do I use IMPACT?
In your browser
- Pick a tool above.
- Fill in the form, or press Fill in a tested example to see how it works.
- Press Run. The result appears on the page. Copy it, edit it, use it.
In your AI assistant
- Add this MCP server address to Claude, ChatGPT, Cursor or another assistant:
https://impact.gtmhelix.com/mcp - Choose no sign-in. The Connect page has the steps for each assistant.
- Ask in plain words, for example: Use IMPACT to identify likely champions for ClinicFlow, scheduling software for clinics that solves missed appointments.
What is IMPACT built on?
IMPACT is Shashwat Ghosh's positioning methodology. To score your positioning in about a minute, try the IMPACT positioning check at positioning.gtmhelix.com; use these tools when you want to rework each phase in depth. Open the IMPACT positioning check.
IMPACT is by Shashwat Ghosh (LinkedIn), Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience. The source code is public on GitHub under the MIT licence, and the same tools run on your own computer with npx -y @shashwatgtmalpha/impact-mcp.
Questions and answers
What is IMPACT?
IMPACT is a free MCP server and web app with eight positioning tools built on Shashwat Ghosh's IMPACT framework: Identify champions, Map alternatives, Pinpoint value, Anchor market, Craft message, Translate execution. Describe your product, buyers and rivals, and each tool returns a structured positioning draft with hypotheses to test, or a full audit.
Is IMPACT free, and do I need an account?
It is free, and there is no account or sign-in. Use the tools in your browser here, or connect the MCP server to your AI assistant.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the IMPACT code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. Nothing is stored and nothing you type is logged. The privacy page has the details.
How do I use IMPACT in Claude?
In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it IMPACT, paste https://impact.gtmhelix.com/mcp and choose no sign-in. The Connect page covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf too.