What do I need to run Craft Message?
No sign-up. A web browser is enough, and the answer comes back in a second or two.
You need: Target customer, Key benefit, Differentiation. You can add: Product name, Customer need, Product category, Competitor.
- Fill in the form below, or press Fill in an example.
- Press Run Craft Message.
- Read the result on this page, then copy it and edit it before you use it.
How do I run Craft Message in my browser?
Fields marked optional can be left empty.
Result
This answer uses a made-up example company. Change the details above and press Run to see yours.
What next? Work with Shashwat on this Try another tool See all 48 tools
What does Craft Message return for the tested example?
Generated from the live code on 27 September 2026 with the inputs behind Fill in an example. Your own inputs give a different result.
Show the full result
Positioning & Messaging Framework
Positioning Inputs
- Product: ExampleCo Scheduler
- Target Customer: clinic operations directors
- Need/Opportunity: lose revenue to missed appointments
- Category: clinic scheduling platform
- Key Benefit: Fewer no-shows
- Primary Alternative: manual phone reminders
- Differentiation: Two-way SMS with instant rescheduling
🎯 Positioning Statement
Complete Positioning Statement
For clinic operations directors
Who lose revenue to missed appointments
ExampleCo Scheduler is a clinic scheduling platform
That delivers fewer no-shows
Unlike manual phone reminders
We offer two-way SMS with instant rescheduling
One-Paragraph Version
ExampleCo Scheduler is the clinic scheduling platform for clinic operations directors who lose revenue to missed appointments. Unlike manual phone reminders, we offer two-way SMS with instant rescheduling, which means you get fewer no-shows.
One-Sentence Version
ExampleCo Scheduler gives clinic operations directors fewer no-shows through two-way SMS with instant rescheduling.
📋 Message Hierarchy
Level 1: Tagline (3-7 words)
Choose the style that fits your brand:
| Style | Tagline | Best For |
|---|---|---|
| Outcome | "Fewer no-shows" | Clarity |
| Differentiator | "The only clinic scheduling platform with two-way SMS" | Uniqueness |
| Audience | "Built for clinic operations directors" | Targeting |
| Provocative | "Stop wasting. Start winning." | Attention |
Level 2: Value Proposition (1-2 sentences)
Option A - Problem-Solution:
"If you lose revenue to missed appointments, ExampleCo Scheduler offers two-way SMS with instant rescheduling, so you finally get fewer no-shows."
Option B - Outcome-First:
"Get fewer no-shows [Only if true and provable: without the complexity of manual phone reminders]. ExampleCo Scheduler offers two-way SMS with instant rescheduling."
Option C - Unique Mechanism:
"The only clinic scheduling platform with two-way SMS with instant rescheduling. That's how clinic operations directors get fewer no-shows."
Level 3: Supporting Pillars (3 proof points)
| Pillar | Message | Proof Point |
|---|---|---|
| Speed | "Achieve results in days, not months" | Implementation time, time-to-value |
| Simplicity | "No complexity, no consultants" | Ease of use, self-service |
| Scale | "Grows with you from startup to enterprise" | Customer range, flexibility |
🔄 Message Variations
A/B Testing Options
Variation A - Lead with Pain:
"Tired of manual phone reminders? ExampleCo Scheduler offers two-way SMS with instant rescheduling."
Variation B - Lead with Outcome:
"Fewer no-shows. That's what clinic operations directors get with ExampleCo Scheduler."
Variation C - Lead with Differentiation:
"Unlike manual phone reminders, ExampleCo Scheduler offers two-way SMS with instant rescheduling. Finally, fewer no-shows."
Variation D - Lead with Social Proof:
"Join 100+ directors who get fewer no-shows with ExampleCo Scheduler." (Example figure: replace with your own)
Audience-Specific Messaging
For Champions (clinic operations directors):
"We built ExampleCo Scheduler because [Only if true and provable: manual phone reminders fell short for teams like yours]. Now you can get fewer no-shows without the usual headaches."
For Economic Buyers (Executives):
"Drive measurable ROI with ExampleCo Scheduler. [Only if true and provable: lower TCO than manual phone reminders]"
For Technical Evaluators:
"ExampleCo Scheduler offers two-way SMS with instant rescheduling, in a clinic scheduling platform designed for clinic operations directors."
✅ Message Testing Checklist
Before finalizing, test each message for:
| Criterion | Question | Pass/Fail |
|---|---|---|
| Clarity | Do people understand what you do? | ☐ |
| Relevance | Do people care about this? | ☐ |
| Differentiation | Does this sound unique? | ☐ |
| Believability | Do people trust this claim? | ☐ |
| Memorability | Can people repeat it back? | ☐ |
Testing Methods
- 5-Second Test: Show homepage, ask what you do
- Comparison Test: Show yours vs competitor, ask preference
- Repeat-Back Test: Explain, wait 24 hours, ask them to describe you
- Customer Validation: Ask existing customers to confirm accuracy
💬 Objection Handling Messages
| Objection | Response Message |
|---|---|
| "We use manual phone reminders" | "[Only if true and provable: many of our customers switched from manual phone reminders.] They found that two-way SMS with instant rescheduling delivered fewer no-shows." |
| "Too expensive" | "Consider the cost of doing nothing about it. Our customers typically see ROI in [X] months." |
| "We're not ready" | "That's exactly when our best customers started. ExampleCo Scheduler is designed for clinic operations directors at your stage." |
| "Need to think about it" | "Absolutely. While you're evaluating, here's a case study of how [similar company] achieved fewer no-shows." |
Next Step: Use impact_translate_execution to adapt these messages for each channel
Suggested timings, lengths and counts: adjust them to your own.
Who is Craft Message not ideal for?
- Anyone who cannot give the inputs listed above; the answer is built only from them.
- Teams that need buyer research done for them: IMPACT structures your positioning as hypotheses, and you test them with buyers.
- Anyone who needs live competitor data: the tools look nothing up; they work from what you type about your market and rivals, and anything they add themselves (such as common complaints in a category) is marked as something to check with buyers.
How do I use Craft Message from Claude?
Connect IMPACT once (see Connect), then ask in plain words. A prompt built from the tested example:
Use IMPACT's Craft Message tool. product name: ExampleCo Scheduler; target customer: clinic operations directors; customer need: lose revenue to missed appointments; product category: clinic scheduling platform; key benefit: Fewer no-shows; competitor: manual phone reminders; differentiation: Two-way SMS with instant rescheduling.
How does Craft Message work?
It applies fixed rules in the IMPACT code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.
For developers
MCP tool name: impact_craft_message. REST: POST https://impact.gtmhelix.com/api/tools/impact_craft_message with this JSON body (see Docs):
{
"input": {
"product_name": "ExampleCo Scheduler",
"target_customer": "clinic operations directors",
"customer_need": "lose revenue to missed appointments",
"product_category": "clinic scheduling platform",
"key_benefit": "Fewer no-shows",
"competitor": "manual phone reminders",
"differentiation": "Two-way SMS with instant rescheduling"
}
}