IMPACT report
Identify Champions: your result
This answer uses a made up example company. Change the details above and press Run to see your own result.
Identify Champions
Find your likely champion and economic buyer
For founders and product marketers. The decision: who inside the buying company will push for us?
Give it what your product does and the problem it solves, and you get your likely champion, economic buyer and technical influencer, with warning signs and a path to develop your champion.
What you get
This sample is a made up example, built from the inputs behind Fill in an example. It shows part of one section of the answer.
Champion Hypothesis
Primary Champion (Role hypothesis, unconfirmed)
Most Likely Role: SOC or cloud security lead
Why This Role:
- Owns the problem: the problem you described, in your words: "too many cloud alerts and slow audit preparation"
- Personal motivation: a visible win on what this sector measures: time to prepare an audit, alerts per analyst, audit findings, critical exposures open
- Credibility is unconfirmed until the named contact demonstrates advocacy and access to the decision maker
Champion Validation Questions:
See the full example answer or run it with your own details.
Result
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
What next? Work with Shashwat Try another tool See all 85 tools and skills
Example answer
Generated on 2 November 2026 from this branch, with the inputs behind Fill in an example. Your own inputs give a different result.
IMPACT report
Example: Identify Champions
Show the full result
Champion Identification Analysis
Confirm the person and evidence
Status: Role hypothesis; champion unconfirmed.
Named contact: Unknown.
Observed advocacy: Unknown; record what this person did to advocate internally.
Access to the decision maker: Unknown; confirm who they can reach and the observed interaction.
Next decision: identify one person and verify their advocacy and decision access before treating the role as a champion.
Company Context
Company: our product
Product: Cloud security monitoring that ranks misconfigurations by real exposure
Problem Solved: too many cloud alerts and slow audit preparation
Target Market: mid-size fintech and SaaS companies on two or more clouds
Price Point: $3,750 per month
Sector: read from your inputs as cybersecurity, cloud security.
Champion Hypothesis
Primary Champion (Role hypothesis, unconfirmed)
Most Likely Role: SOC or cloud security lead
Why This Role:
- Owns the problem: the problem you described, in your words: "too many cloud alerts and slow audit preparation"
- Personal motivation: a visible win on what this sector measures: time to prepare an audit, alerts per analyst, audit findings, critical exposures open
- Credibility is unconfirmed until the named contact demonstrates advocacy and access to the decision maker
Champion Validation Questions:
- "Who is responsible for time to prepare an audit today, and who answers for it when it slips?"
- "Who brought this initiative to leadership's attention?"
- "Who would be promoted/recognized if this problem was solved?"
- "Who's actively researching solutions in this space?"
Economic Buyer (Budget Authority)
Most Likely Role: CISO
Why This Role:
- Primary concern: the same measures, and the cost of leaving the problem unsolved. How deals usually run here: CISO led, with a proof of value on the buyer's own environment; budget often follows an audit finding or an incident.
- Buying trigger: an event that releases budget (a renewal, an audit, a season or a target): ask what the event is
Economic Buyer Discovery Questions:
- "Which of these would this move for you: time to prepare an audit, alerts per analyst, audit findings?"
- "How does this tie to company strategic priorities?"
- "What's the cost of not solving this problem?"
Technical Influencer (Implementation Voice)
Most Likely Role: CIO or CTO
Why This Role:
- Evaluation criteria: CIO or CTO checks integration
- Potential blocker: the objections this sector often raises: "We already have a tool for this"; "We have too many alerts already"; "Integration with our SIEM and ticketing"; "We need proof before budget"
Commercial and Control Reviewers
Risk, compliance and audit review the evidence it produces. They rarely champion a purchase, but each can stop one: ask the champion when they join.
Technical Influencer Discovery Questions:
- "What would a successful implementation look like?"
- "What's failed before and why?"
- "What systems does this need to integrate with?"
Daily Users
Security engineers use it every day. Ask them what a good week looks like today; their answer is your first proof point.
Using Your Price Point and Target Companies
- Price point: you gave "\$3,750 per month". Ask the champion early whether that sits inside a budget they control or needs the economic buyer's sign-off; the answer tells you how many people you must reach.
- Target companies: you target "mid-size fintech and SaaS companies on two or more clouds". Check how each role above is titled in those companies. In smaller ones one person often holds two of the roles; in larger ones procurement or finance usually joins the committee.
Sector view: cybersecurity, cloud security
- Words this sector's buyers use: attack surface, exposure, misconfiguration, alert fatigue, mean time to detect, mean time to respond, SOC, compliance audit, risk register, threat intelligence.
- A proof point that lands: Exposures found and closed during the proof of value, with the time it took to fix them.
- Discovery questions in this sector's language:
- Which assets, systems or environments are in scope, and which are you least sure about?
- How many alerts does the team handle in a week, and how are they ranked today?
- What did the last audit or incident show?
- Which tools must this work with (SIEM, ticketing, cloud accounts)?
- How would you judge a proof of value a success?
Anti-Champion Warning Signs
Watch for these red flags that indicate you're talking to the wrong person:
| Warning Sign | What It Means | Action |
|---|---|---|
| "Let me check with my team" | Decision authority unconfirmed | Ask: "Who else should be in this conversation?" |
| Only discusses features | Problem ownership unconfirmed | Pivot: "What happens if this doesn't get solved?" |
| Delegates to junior staff | Not a priority for them | Ask: "Who's driving this initiative?" |
| No timeline urgency | Nice-to-have, not must-have | Probe: "What changed that made this a priority now?" |
Champion Development Path
If you're starting without an identified champion:
Week 1: Map the organization
- Identify 3-5 potential champions based on hypotheses above
- Research their LinkedIn, recent posts, company news
- Find mutual connections for warm introductions
Week 2: Multi-thread outreach
- Contact SOC or cloud security lead with a problem-focused message
- Contact the reviewers listed above with a solution-focused message
- See who engages first → likely champion
Week 3: Validate and align
- Confirm champion's pain matches your value prop
- Understand their buying process
- Map the decision-making unit together
Champion Enablement Hypothesis
Once you identify your champion, they'll need:
- Internal Business Case: ROI data to share with CISO
- Technical Validation: Proof points for the reviewers above
- Competitive Comparison: Why not alternatives (status quo, competitors)
- Risk Mitigation: Implementation plan, support structure, success metrics
Next Step: Use Map Alternatives to analyze competitive landscape
Suggested timings, lengths and counts: adjust them to your own.
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
How to read the answer
The output opens with a Confirm the person and evidence block (Status: Role hypothesis; champion unconfirmed) reminding you that a job title is only a hypothesis until you name a real contact and observe them advocating internally and reaching the decision maker. It then maps your Primary Champion, Economic Buyer, Technical Influencer, Commercial and Control Reviewers, and Daily Users, followed by Using Your Price Point and Target Companies, Sector view, Anti-Champion Warning Signs, a 3-week Champion Development Path, and a Champion Enablement Hypothesis.
What to do next
- Founder: Take the Champion Validation Questions into your next three prospect calls to verify who actually owns the problem and gets blamed when the metric slips.
- CEO: Check Using Your Price Point and Target Companies to confirm whether your price sits inside the champion's discretionary budget or requires the economic buyer and a committee to sign off.
- CMO: Prepare the four assets listed under Champion Enablement Hypothesis (Internal Business Case, Technical Validation, Competitive Comparison, and Risk Mitigation) so a verified champion can sell internally.
- CRO: Train reps to watch for the Anti-Champion Warning Signs ("Let me check with my team", Only discusses features, Delegates to junior staff, No timeline urgency) and pivot to the decision maker early.
- Demand generation head: Follow Week 2: Multi-thread outreach by sending problem-focused messages to the primary champion role and solution-focused messages to the technical and control reviewers.
Why come back
Re-run the tool whenever you change your price point, move upmarket or downmarket into a different company size, or launch a product that solves a problem for a different department. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.
Who is the Identify Champions tool not ideal for?
- Anyone who cannot give the inputs listed above, because the answer is built only from them.
- Teams that need buyer research done for them: IMPACT structures your positioning as hypotheses, and you test them with buyers.
- Anyone who needs live competitor data: the tools do not look anything up. They work from what you type about your market and rivals, and anything they add themselves (such as common complaints in a category) is marked as something to check with buyers.
How do I use the Identify Champions tool with an AI assistant?
Add IMPACT once (see Use it in Claude, ChatGPT or Gemini), then ask in plain words. Here is a prompt built from the tested example:
My role is not stated. Ask me for my role first. Use IMPACT's Identify Champions tool. company name: our product; product description: Cloud security monitoring that ranks misconfigurations by real exposure; problem solved: too many cloud alerts and slow audit preparation; target company type: mid-size fintech and SaaS companies on two or more clouds; price point: $3,750 per month. If this tool is unavailable, ask me to open its web page; do not invent its output. In Gemini CLI or Antigravity, use the Helix GTM Suite skills package for related guidance, without claiming to run this connector.
How does the Identify Champions tool work?
You do not need to sign in. A web browser is enough, and the answer comes back in a second or two.
- Fill in the form above, or press Fill in an example.
- Press Run Identify Champions.
- Read the result on this page, then copy it and edit it before you use it.
It applies fixed rules in the IMPACT code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.
For developers
MCP tool name: impact_identify_champions. REST: POST https://impact.gtmhelix.com/api/tools/impact_identify_champions with this JSON body (see How it works):
{
"input": {
"company_name": "our product",
"product_description": "Cloud security monitoring that ranks misconfigurations by real exposure",
"problem_solved": "too many cloud alerts and slow audit preparation",
"target_company_type": "mid-size fintech and SaaS companies on two or more clouds",
"price_point": "$3,750 per month"
}
}
Choose your app
Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.
Connector setup guides · Skills package setup guide · Find the skills on skills.sh